TY  - BOOK
AU  - Chitty, William
AU  - Barker, Nigel
AU  - Shimp, Terence A.
TI  - Integrated marketing communications
SN  - 9780170136679
U1  - 658.802 
PY  - 2008///
CY  - Australia
PB  - Cengage
KW  - Communication in marketing
N1  - 2016.12.21 USD 1 = Rs 155.27 (155.27 * 50 = Rs. 7763.50)
ER  -