TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Wisenblit, Joseph
AU  - Kumar, S. Ramesh
TI  - Consumer behaviour
SN  - 9789332537644
U1  - 658.8342 
PY  - 2015///
CY  - Delhi
PB  - Pearson
KW  - Marketing management
KW  - Consumers
KW  - Consumer behavior
KW  - Market Resarch and analysis
ER  -