TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Baalbaki, Imad B.
AU  - Bechwati, Nada N.
TI  - Marketing research: an applied orientation
SN  - 9781408272367
U1  - 658.83 
PY  - 2010///
CY  - Essex
PB  - Pearson Education.
KW  - Marketing management
KW  - Management
KW  - Marketing research
ER  -