Strategic marketing management cases [Text] Cravens, David W.
Material type:
TextLanguage: English Series: The Irwin Series in MarketingPublication details: Irwin Chicago 1996Edition: 5th edDescription: xvi,715 p. 24 cmISBN: - 9780256136890
- 658.802 CRA
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Lending Materials
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Main Library Lending Division | Lending Collection | 658.802 CRA (Browse shelf(Opens below)) | 1 | Available | 188797 |
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| 658.802 CHI Integrated marketing | 658.802 CRA Marketing decision making | 658.802 CRA Strategic marketing management cases | 658.802 CRA Strategic marketing management cases | 658.802 CRA Strategic marketing management for the Pacific region | 658.802 CUN Fundamentals of modern marketing | 658.802 HOO Marketing strategy and competitive positioning |
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