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Strategic marketing cases and applications

By: Cravens, David W.
Contributor(s): Lamb, Charles W.
Material type: TextTextPublisher: Madison : University Wisconsin, Description: xix, 648 p. ; ill. ; 24 cm.ISBN: 9780256029369.Subject(s): ManagementDDC classification: 658.8 Summary: 2001-04-18
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Scheduled Reference Collection 658.8 CRA (Browse shelf) 1 Available 147850
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658.8 CRA Marketing management 658.8 CRA Strategic marketing 658.8 CRA Strategic marketing 658.8 CRA Strategic marketing cases and applications 658.8 DAL Basic marketing management 658.8 DAL Basic marketing management 658.8 DAL Basic marketing management

2001-04-18

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