Strategic marketing
By: Cravens, David W
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Contributor(s): Piercy,Nigel F.
Material type: 
TextPublisher: Boston : McGraw Hill , 2005Edition: 8th ed.Description: xvii, 725 p. ; 26 cm.ISBN: 9780071244329.Subject(s): Marketing managementDDC classification: 658.8
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Scheduled Reference Materials
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Main Library Scheduled Reference Division | Scheduled Reference Collection | 658.8 CRA (Browse shelf) | 1 | Available | 180620 |
Total holds: 0
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| 658.8 CON Strategic marketing management | 658.8 CRA Marketing | 658.8 CRA Marketing management | 658.8 CRA Strategic marketing | 658.8 CRA Strategic marketing | 658.8 CRA Strategic marketing cases and applications | 658.8 DAL Basic marketing management |
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