An Outline of advertising : its philosophy, science, art and strategy
By: Hotchkiss, George Burton.
Material type:
TextPublisher: New York : McMillan , 1957Edition: 3rd ed.Description: xxvi, 605 p. ; ill. ; 24 cm.Subject(s): ManagementDDC classification: 659.1
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| 659.1 DUN International handbook of advertising | 659.1 GOO Modern advertising | 659.1 GRI International marketing communications | 659.1 HOT An Outline of advertising | 659.1 IRI ප්රචාරනය සහ ආර්ථිකය | 659.1 IRI ප්රචාරනය සහ ආර්ථිකය | 659.1 KLE Advertising procedure |
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