Marketing fundamentals [Text] Lancaster, Geoff
Material type: TextSeries: The marketing seriesPublication details: Butterworth Oxford 1994Description: 162 p. ill. 29 cmISBN:- 9780750619981
- 658.8 M345
Contents:
Summary: 1998-06-23
<Marketing Management>
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Lending Materials | Main Library Lending Division | Lending Collection | 658.8 M345 (Browse shelf(Opens below)) | 5 | Available | 144290 |
Total holds: 0
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658.8 LOV Principles of service marketing and management | 658.8 LOV Services marketing. | 658.8 LOV Services marketing. | 658.8 M345 Marketing fundamentals | 658.8 M945 The management and marketing of services | 658.8 MAD Profitable export marketing, with an appendix of world information and research sources by Peter Vigart. | 658.8 MAJ The essence of marketing |
<Marketing Management>
1998-06-23
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