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Customer relationship management : integrating marketing strategy and technology

By: Zikmund,William G.
Contributor(s): McLeod, Raymond | Gilbert, Faye W.
Material type: TextTextPublisher: Hoboken : John Wiley, 2003Description: xix,179 p. ; ill. ; 24 cm.ISBN: 9780471271376.Subject(s): Marketing management | ManagementDDC classification: 658.812
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