Creating powerful brands the strategic rout to success in consumer, industrial and service markets [Text] De Chernatony, Leslie
Material type:
TextLanguage: English Publication details: Butterworth Oxford 1992Description: xi, 282 p. ill. plates. 23 cmISBN: - 9780750606608
- 658.82 DEC
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Main Library Lending Division | Lending Collection | 658.82 DEC (Browse shelf(Opens below)) | 1 | Available | 144211 |
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| 658.818 WEL Budgetary control and cost reduction for retail companies. | 658.82 BUR Promotion management | 658.82 CAR The silent salesman | 658.82 DEC Creating powerful brands | 658.82 DOM Promotion | 658.82 ENG Promotional strategy | 658.82 ENG Promotional strategy |
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