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Strategic brand management creating and sustaining brand equity long term

By: Material type: TextTextLanguage: English Publication details: New Delhi Kagan Page 1997Edition: 2nd edDescription: 443 p. ill. 23 cmISBN:
  • 9788175541092
Subject(s): DDC classification:
  • 658.8343 KAP
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Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Lending Materials Lending Materials Main Library Lending Division Lending Collection 658.8343 KAP (Browse shelf(Opens below)) 1 Available 224743
Total holds: 0
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658.83420973 HAW Consumer behavior 658.83420973 HAW Consumer behavior 658.83420973 HAW Consumer behavior 658.8343 KAP Strategic brand management 658.8343 MOO Brand management 658.8348 BAR The Moving target 658.8391724 ABB Marketing improvement in the developing world

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