Advertising and promotional management
By: Rossiter, John R.
Contributor(s): Percy, Larry.
Material type: TextPublisher: New York : McGraw Hill , 1989Description: xix,649 p. ; ill. ; 23 cm.ISBN: 9780070539075.Subject(s): Advertising and public relations | ManagementDDC classification: 659.1Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Lending Materials | Main Library Lending Division | Lending Collection | 659.1 ROS (Browse shelf) | 1 | Available | 189720 |
Total holds: 0
Browsing Main Library Shelves , Shelving location: Lending Division , Collection code: Lending Collection Close shelf browser
No cover image available | No cover image available | No cover image available | ||||||
659.1 OGU Advertising and integrated brand promotion | 659.1 PAC The hidden persuaders | 659.1 RIS Advertising cost control handbook | 659.1 ROS Advertising and promotional management | 659.1 ROS Advertising communications & promotion management | 659.1 ROT Advertising | 659.1 SAN Advertising theory and practice. |
There are no comments for this item.