Contemporary perspctives in consumer research. [Text] Lutz, Richard J.
Material type:
TextPublication details: Kent Boston, Massachusetts 1981Description: xi, 466 p. illus., 23 cmSubject(s): DDC classification: - 658.834 L975
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Permanent Reference Materials
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Main Library Permanent Reference Division | Permanent Reference Collection | 658.834 L975 (Browse shelf(Opens below)) | 1 | Not for loan | 098276 |
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| No cover image available | No cover image available | |||||||
| 658.83 MAR The marketing research guide | 658.83 T137 Cases for analysis in marketing. | 658.83 TUL Marketing research | 658.834 L975 Contemporary perspctives in consumer research. | 658.8342 PET Consumer behavior and marketing strategy | 658.8342 ZAL How customers think | 658.83420973 HAW Consumer behavior |
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