Contemporary advertising
By: Arens, William F.
Material type: TextSeries: MacGraw_Hill/Irwin series in marketing. Publisher: New York : McGraw Hill , 2002Edition: 8th ed.Description: xxxiv, [682] p. ; ill, col. ; 28 cm.ISBN: 9780072415445.Subject(s): MediaDDC classification: 659.1Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Scheduled Reference Materials | Main Library Scheduled Reference Division | Scheduled Reference Collection | 659.1 ARE (Browse shelf) | 1 | Available | 182069 |
Total holds: 0
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659 VER Watch this, listen up, click here | 659.076 GRI Instructor's manual | 659.1 AAK Advertising management | 659.1 ARE Contemporary advertising | 659.1 BEL Advertising and promotion | 659.1 BEL Advertising and promotion | 659.1 BEL Advertising and promotion |
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