Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 69380

003 - CONTROL NUMBER IDENTIFIER

• control field: USJPLib

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20170523092324.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 170523|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: USJPLib
• Transcribing agency: USJPLib

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Advertising media planning.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (USJPLib)137735: O' Guinn, Thomas C. 39940, Advertising and integrated brand promotion, 2012