Principles of marketing (Record no. 60170)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00572nam a22002051a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140924b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120332928 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001 |
| Item number | KOT |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 52201 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Medium | [Text] |
| Statement of responsibility, etc | Kotler, Philip |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice Hall |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 714 p. |
| Other physical details | col. ill. |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | ISBN - 978-81-203-3292-6 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 9 (RLIN) | 4862 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 9 (RLIN) | 495 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 23/11/2013 | 1732.60 | 11 | 4 | 658.8001 KOT | 191911 | 28/08/2020 | 16/01/2020 | 3 | 23/11/2013 | Lending Materials | ||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 23/11/2013 | 1732.60 | 17 | 8 | 658.8001 KOT | 191912 | 03/04/2024 | 25/03/2024 | 4 | 23/11/2013 | Lending Materials | ||||
| Dewey Decimal Classification | Permanent Reference Collection | Main Library | Main Library | Permanent Reference Division | 23/11/2013 | 1732.60 | 658.8001 KOT | 191913 | 26/09/2014 | 5 | 23/11/2013 | Permanent Reference Materials | |||||||
| Dewey Decimal Classification | Scheduled Reference Collection | Main Library | Main Library | Scheduled Reference Division | 23/11/2013 | 1732.60 | 3 | 658.8001 KOT | 191909 | 27/03/2019 | 23/03/2019 | 1 | 23/11/2013 | Scheduled Reference Materials | |||||
| Dewey Decimal Classification | Scheduled Reference Collection | Main Library | Main Library | Scheduled Reference Division | 23/11/2013 | 1732.60 | 13 | 658.8001 KOT | 191910 | 29/11/2018 | 29/11/2018 | 2 | 23/11/2013 | Scheduled Reference Materials |