Integrated advertising, promotion, and marketing communications (Record no. 36841)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00626nam a22002171a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140924b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120333055 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | CLO |
| Item number | 659.1 |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Clow, Kenneth E. |
| 9 (RLIN) | 48860 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald |
| 9 (RLIN) | 48861 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications |
| Medium | [Text] |
| Statement of responsibility, etc | Clow, Kenneth E. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PHI Learning |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 515 p. |
| Other physical details | ill. |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | ISBN9788120333055 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 10567 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 9 (RLIN) | 495 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Scheduled Reference Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Scheduled Reference Collection | Main Library | Main Library | Scheduled Reference Division | 23/11/2013 | 1303.50 | 6 | CLO 659.1 | 194492 | 02/09/2019 | 27/08/2019 | 1 | 23/11/2013 | Scheduled Reference Materials |