Guerrilla marketing goes green (Record no. 30894)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00631nam a22002051a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140924b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470409510 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | LEV |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Levinson, Jay Conrad |
| 9 (RLIN) | 64379 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Horowitz, Shel |
| 9 (RLIN) | 64380 |
| 245 ## - TITLE STATEMENT | |
| Title | Guerrilla marketing goes green |
| Remainder of title | winning strategies to improve your profits and your planet |
| Medium | [Text] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | John Wiley |
| Place of publication, distribution, etc | Hoboken |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 236 p. |
| Dimensions | 23 cm. |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Green marketing |
| 9 (RLIN) | 64381 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Markerting Management |
| 9 (RLIN) | 64382 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 9 (RLIN) | 495 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 23/11/2013 | 0.00 | 1 | 658.802 LEV | 202811 | 14/08/2018 | 19/07/2018 | 3 | 23/11/2013 | Lending Materials | ||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 23/11/2013 | 0.00 | 658.802 LEV | 204401 | 26/09/2014 | 5 | 23/11/2013 | Lending Materials | ||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 23/11/2013 | 0.00 | 658.802 LEV | 204402 | 26/09/2014 | 6 | 23/11/2013 | Lending Materials | ||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 23/11/2013 | 0.00 | 658.802 LEV | 204403 | 26/09/2014 | 7 | 23/11/2013 | Lending Materials | ||||||
| Dewey Decimal Classification | Permanent Reference Collection | Main Library | Main Library | Permanent Reference Division | 23/11/2013 | 0.00 | 658.802 LEV | 204400 | 26/09/2014 | 4 | 23/11/2013 | Permanent Reference Materials | ||||||
| Dewey Decimal Classification | Scheduled Reference Collection | Main Library | Main Library | Scheduled Reference Division | 23/11/2013 | 0.00 | 658.802 LEV | 202809 | 26/09/2014 | 1 | 23/11/2013 | Scheduled Reference Materials | ||||||
| Dewey Decimal Classification | Scheduled Reference Collection | Main Library | Main Library | Scheduled Reference Division | 23/11/2013 | 0.00 | 658.802 LEV | 204404 | 26/09/2014 | 8 | 23/11/2013 | Scheduled Reference Materials | ||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 23/11/2013 | 0.00 | 658.802 LEV | 202810 | 26/09/2014 | 2 | 23/11/2013 | Lending Materials |