The effective use of advertising media (Record no. 21300)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00415nam a22001451a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140924b xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.13 |
| Item number | D263 |
| 245 ## - TITLE STATEMENT | |
| Title | The effective use of advertising media |
| Remainder of title | a practical handbook. |
| Medium | [Text] |
| Statement of responsibility, etc | Davis, Martyn P. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Hutchinson Business |
| Place of publication, distribution, etc | London |
| Date of publication, distribution, etc | 1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 272 p. |
| Dimensions | 23 cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Unidentified Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Permanent Reference Collection | Main Library | Main Library | Permanent Reference Division | 23/11/2013 | 746.25 | 659.13 D263 | 111878 | 26/09/2014 | 1 | 23/11/2013 | Permanent Reference Materials |