Marketing management for non‐marketing managers (Record no. 158436)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00680nmm a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200127b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119449355 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | FIT |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Fitzpatrick, Heather |
| 9 (RLIN) | 84463 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management for non‐marketing managers |
| Remainder of title | improving returns on marketing investments |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, |
| Name of publisher, distributor, etc | John Wiley |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 317 p. |
| 500 ## - GENERAL NOTE | |
| General note | 1 USD = Rs. 183.17<br/>43.75 USD = Rs. 8,013.69<br/> <br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management |
| 9 (RLIN) | 4862 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119449355 |
| Link text | VIEW (within the university) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Electronic Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Uniform Resource Identifier | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | E-Collection | Main Library | University | 27/01/2020 | LB/BK/MG/03/2020 (AHEAD) | 8013.69 | 658.8 FIT | 226860 | 27/01/2020 | 1 | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119449355 | 27/01/2020 | Electronic Books | Available only in the university premises |