| 000 -LEADER |
|---|
| fixed length control field |
00558nam a22001811a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140924b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780195037029 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
LOD |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Lodish , Leonard M. |
| 9 (RLIN) |
5094 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The advetising and promotion challenge |
| Remainder of title |
vaguely right or precisely wrong |
| Medium |
[Text] |
| Statement of responsibility, etc |
Lodish , Leonard M. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York |
| Name of publisher, distributor, etc |
Oxford University |
| Date of publication, distribution, etc |
1986 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv ,188 p. |
| Other physical details |
ill. |
| Dimensions |
22 cm |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Wharton Executive Library |
| 9 (RLIN) |
5095 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
| 9 (RLIN) |
495 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lending Materials |
