000 -LEADER |
fixed length control field |
00561nam a22002051a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
USJPLib |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140924b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780130160492 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
AAK |
100 ## - PERSONAL NAME (AUTHOR) |
Personal name |
Aaker, David A. |
9 (RLIN) |
10565 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Myers, John G. |
-- |
[et al.] |
9 (RLIN) |
10566 |
245 ## - TITLE STATEMENT |
Title |
Advertising management |
Medium |
[Text] |
Statement of responsibility, etc |
Aaker, David A. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Jersey |
Name of publisher, distributor, etc |
Prentice Hall |
Date of publication, distribution, etc |
1987 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 564 p. |
Dimensions |
ill. |
-- |
22 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
9 (RLIN) |
10567 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Management |
9 (RLIN) |
495 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Lending Materials |