Contemporary perspectives on Strategic market planning (Record no. 14999)
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000 -LEADER | |
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fixed length control field | 00637nas a22002171a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | USJPLib |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140924b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 020512013 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.801 |
Item number | KER |
100 ## - PERSONAL NAME (AUTHOR) | |
Personal name | Kerin, Roger A. |
9 (RLIN) | 44553 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mahajan, Vijay |
9 (RLIN) | 48478 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Varadarajan, P. Rajan |
9 (RLIN) | 48479 |
245 ## - TITLE STATEMENT | |
Title | Contemporary perspectives on Strategic market planning |
Medium | [Text] |
Statement of responsibility, etc | Kerin, Roger A. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Allyn & Bacon |
Place of publication, distribution, etc | Boston |
300 ## - PHYSICAL DESCRIPTION | |
Extent | x, 453 p. |
Dimensions | 24 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing planning |
9 (RLIN) | 48480 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing management |
9 (RLIN) | 4862 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Management |
9 (RLIN) | 495 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Lending Materials |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
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Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 23/11/2013 | 1000.00 | 1 | 658.801 KER | 188508 | 14/12/2018 | 13/08/2018 | 1 | 23/11/2013 | Lending Materials |