Essentials of marketing research (Record no. 147542)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00730nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180122b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780078028816 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | ESS |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Hair, Joseph F. |
| 9 (RLIN) | 39968 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Celsi, Mary Wolfinbarger |
| 9 (RLIN) | 74833 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortinau, David J. |
| 9 (RLIN) | 39970 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Robert P. |
| 9 (RLIN) | 39969 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | McGraw - Hill / Irwin |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 414 p. |
| Other physical details | ill. |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | 1US$ = Rs. 155.68 as at 2018.01.22<br/>$18.49 = Rs. 2,878.52 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 48627 |
| Topical term or geographic name as entry element | Marketing research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 4862 |
| Topical term or geographic name as entry element | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 22/01/2018 | LB/BK/DON/02/2018 | 2878.52 | 3 | 658.83 ESS | 220727 | 13/06/2019 | 04/06/2019 | 1 | 22/01/2018 | Lending Materials |