Value - added public relations (Record no. 138777)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00718nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170331b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844234125 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | HAR |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Harris, Thomas L. |
| 9 (RLIN) | 68674 |
| 245 ## - TITLE STATEMENT | |
| Title | Value - added public relations |
| Remainder of title | the secret weapon of integrated marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lincolnwood |
| Name of publisher, distributor, etc | NTC Business Books |
| Date of publication, distribution, etc | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 314 p. |
| Other physical details | ill. |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | US $ 1 = Rs. 149.53<br/>(2016.12.29)<br/>Price = US $ 0.01<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 67621 |
| Topical term or geographic name as entry element | Communication in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 14934 |
| Topical term or geographic name as entry element | Public relations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 25893 |
| Topical term or geographic name as entry element | Advertising and public relations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 4862 |
| Topical term or geographic name as entry element | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 31/03/2017 | LB/BK/DON/126/2016 | 1.49 | 659.2 HAR | 216168 | 31/03/2017 | 1 | 31/03/2017 | Lending Materials |