Marketing strategy and competitive positioning (Record no. 138471)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00690nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170317b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273706977 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | HOO |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Hooley, Graham J. |
| 9 (RLIN) | 68427 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F. |
| 9 (RLIN) | 44536 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nicoulaud, Brigitte |
| 9 (RLIN) | 68428 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy and competitive positioning |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 614 p. |
| Other physical details | ill. |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | USD 1 = Rs. 149.53 (2016.12.29)<br/>$ 29.69 * 149.53 = Rs. 4439.54 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Target marketing |
| 9 (RLIN) | 69444 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing-management |
| 9 (RLIN) | 4862 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 17/03/2017 | LB/BK/DON/126/2016 | 4439.54 | 2 | 658.802 HOO | 216126 | 16/03/2019 | 12/03/2019 | 1 | 17/03/2017 | Lending Materials |