Integrated marketing communications (Record no. 138292)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00697nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170302b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780170191548 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | INT |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Chitty, William |
| 9 (RLIN) | 66926 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barker, Nigel |
| 9 (RLIN) | 66927 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | valos, Michael |
| 9 (RLIN) | 68297 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 9 (RLIN) | 39939 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Sydney |
| Name of publisher, distributor, etc | Cengage |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 424 p. |
| Other physical details | ill. |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | US $ 1 = Rs 149.53<br/>(2016.12.29)<br/>Price = US $ 167.12 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Comunication in marketing |
| 9 (RLIN) | 69613 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 1616 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 02/03/2017 | LB/BK/DON/126/2016 | 24989.45 | 5 | 3 | 658.802 INT | 216101 | 28/01/2022 | 13/02/2020 | 1 | 02/03/2017 | Lending Materials |