| 000 -LEADER |
|---|
| fixed length control field |
00573nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170301b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132465519 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
LAN |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Lane, W. Ronald |
| 9 (RLIN) |
68248 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
King, Karen Whitehill |
| 9 (RLIN) |
68249 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reichert, Tom |
| 9 (RLIN) |
68250 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Kleppner's advertising procedure |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
18th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston |
| Name of publisher, distributor, etc |
Pearson |
| Date of publication, distribution, etc |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 817 p. |
| Other physical details |
ill. |
| Dimensions |
28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| 9 (RLIN) |
10567 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
| 9 (RLIN) |
495 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lending Materials |
