Marketing principles (Record no. 137796)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00610nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170125b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780170254793 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAR |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Pride, William M. |
| 9 (RLIN) | 6163 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C |
| 9 (RLIN) | 10949 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lukas, Bryan, A. |
| 9 (RLIN) | 67212 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schembri, Sharon |
| 9 (RLIN) | 67213 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Niininen, Outi |
| 9 (RLIN) | 67214 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing principles |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Asia Pacific |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | sydney |
| Name of publisher, distributor, etc | Cengage |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 602 p. |
| Other physical details | ill. |
| Dimensions | 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 1616 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 25/01/2017 | LB/BK/DON/126/2016 | 1500.00 | 4 | 1 | 658.8 MAR | 215995 | 05/01/2019 | 12/11/2018 | 1 | 25/01/2017 | Lending Materials |