Principles of marketing (Record no. 137716)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00685nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170111b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781442500419 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PRI |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 67118 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Adam, Stewart |
| 9 (RLIN) | 60352 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Denize, Sara |
| 9 (RLIN) | 67119 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 9 (RLIN) | 11175 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Frenchs Forest NSW |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 627 p. |
| Other physical details | col. ill |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | USD = 149.53 (2016.12.29)<br/>149.53*19 = Rs. 2841.07 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 1616 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - management |
| 9 (RLIN) | 4862 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 11/01/2017 | Lb/BK/DON/126/2016 | 2841.07 | 4 | 1 | 658.8 PRI | 215956 | 30/03/2019 | 17/03/2019 | 1 | 11/01/2017 | Lending Materials | ||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 11/01/2017 | Lb/BK/DON/126/2016 | 2841.07 | 3 | 658.8 PRI | 215957 | 15/05/2019 | 27/03/2019 | 2 | 11/01/2017 | Lending Materials |