Marketing research (Record no. 131689)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00658nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150917b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781408272367 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 40123 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baalbaki, Imad B. |
| 9 (RLIN) | 59747 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bechwati, Nada N. |
| 9 (RLIN) | 59748 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Remainder of title | an applied orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Arab world, ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Essex |
| Name of publisher, distributor, etc | Pearson Education. |
| Date of publication, distribution, etc | 2010 |
| Date of manufacture | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 936 p. |
| Dimensions | 28 cm. |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 9 (RLIN) | 4862 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 9 (RLIN) | 495 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 9 (RLIN) | 48627 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Scheduled Reference Collection | Main Library | Main Library | Scheduled Reference Division | 17/09/2015 | LB/BK/MG/08/2015 | 22500.00 | 2 | 658.83 MAL | 211202 | 04/07/2017 | 03/07/2017 | 1 | 17/09/2015 | Scheduled Reference Materials | ||||
| Dewey Decimal Classification | Scheduled Reference Collection | Main Library | Main Library | Scheduled Reference Division | 17/09/2015 | LB/BK/MG/08/2015 | 22500.00 | 3 | 658.83 MAL | 211203 | 04/07/2017 | 03/07/2017 | 2 | 17/09/2015 | Scheduled Reference Materials | ||||
| Dewey Decimal Classification | Scheduled Reference Collection | Main Library | Main Library | Scheduled Reference Division | 17/09/2015 | LB/BK/MG/08/2015 | 22500.00 | 658.83 MAL | 211204 | 17/09/2015 | 3 | 17/09/2015 | Scheduled Reference Materials |