Cases in promotional strategy.
Engel, James F.
Cases in promotional strategy. [Text] Engel, James F. - Illinois Richard D. Irwin 1984 - x,282 p. ill. 23 cm.
9780256031003
Marketing management
Management
658.84 / ENG
Cases in promotional strategy. [Text] Engel, James F. - Illinois Richard D. Irwin 1984 - x,282 p. ill. 23 cm.
9780256031003
Marketing management
Management
658.84 / ENG