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Cases in consumer behavior

Tongren, Hale N.

Cases in consumer behavior [Text] Tongren, Hale N. - 2nd ed. - Englewoodcliffs Prentice Hall 1992 - xi,257 p. ill. 24 cm.

ISBN: 9780131163447

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.834 / TON

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