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Business marketing management

Hutt, Michael D.

Business marketing management a strategic view of industrial and organizational markets. [Text] Hutt, Michael D. - 3rd ed. - Chicago Dryden 1989 - xxix,770 p. ill. 23 cm. - The Dryden Press Series in Marketing .

ISBN: 9780030205637

Subjects--Topical Terms:
Marketing management
Management

Dewey Class. No.: 658.804 / HUT

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