Total relationship marketing
Gummesson, Evert
Total relationship marketing [Text] - Oxford Butterworth 2002 - x, 350 p. ill. 25 cm.
9780750654074
Marketing - Management
Relationship marketing
Management
658.8 / GUM
Total relationship marketing [Text] - Oxford Butterworth 2002 - x, 350 p. ill. 25 cm.
9780750654074
Marketing - Management
Relationship marketing
Management
658.8 / GUM