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Blue ocean strategy

Kim, W. Chan

Blue ocean strategy how to create uncontested market [Text] - Boston Harvard Business School 2005 - xv, 240 p. ill. 25 cm.

ISBN978151396192 Bib. : pp. 223-229

Subjects--Topical Terms:
Marketing management
Management

Dewey Class. No.: 658.802 / KIM

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