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Strategic marketing management

Wilson, Richard M. S.

Strategic marketing management planning implementation and control [Text] Wilson, Richard M. S. - 2nd ed. - New Delhi Viva 1999 - xx, 827 p. 29 cm.

2000-09-06

ISBN: 9788176490702

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 / WIL

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