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Strategic marketing management

Fifield, Paul

Strategic marketing management plannig and control analysis and decision [Text] Fifield, Paul - Oxford Butterworth Heinemann 1995 - xvii, 317 p. ill. 29 cm. - The CIM Student workbook series : marketing .

2001-04-23

ISBN: 9780750619905

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / FIF

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