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Strategic marketing management cases

Cravens, David W.

Strategic marketing management cases [Text] Cravens, David W. - Boston McGraw Hill 1998 - xvi, 624 p. 26 cm.

ISBN: 0256561253

Subjects--Topical Terms:
Marketing management
Management

Dewey Class. No.: 658.802 / CRA

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University of Ruhuna