Services marketing
Bruhn, Manfred
Services marketing managing the service value chain [Text] Bruhn, Manfred - Harlow Prentice Hall 2006 - xxvi,487 p.: ill. 25 cm.
9780273681571
Marketing management
Management
658.8 / BRU
Services marketing managing the service value chain [Text] Bruhn, Manfred - Harlow Prentice Hall 2006 - xxvi,487 p.: ill. 25 cm.
9780273681571
Marketing management
Management
658.8 / BRU