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Services marketing

Zeithaml,Valarie A.

Services marketing integrating customer focus across the firm [Text] - 3rd ed. - New Delhi Tata McGraw - Hill 2003 - xx, 668 p. ill. 26 cm

ISBN: 9780070530423

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / ZEI

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