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Services marketing

Lovwlock, Christopher

Services marketing an Asia - pacific and Australian perspective [Text] Lovwlock, Christopher - 3rd ed. - NSW Pearson Education 2004 - xii, 579 p. ill. photo. 26 cm.

ISBN: 9781741031621

Subjects--Topical Terms:
Marketing management
Management

Dewey Class. No.: 658.800994 / LOV

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