Services marketing.
Kurtz, David L.
Services marketing. [Text] Kurtz, David L. - New York John Wiley 1998 - xxii,570 p. ill.,photos 27 cm.
9780471180340
Marketing management
Management
658.8 / KUR
Services marketing. [Text] Kurtz, David L. - New York John Wiley 1998 - xxii,570 p. ill.,photos 27 cm.
9780471180340
Marketing management
Management
658.8 / KUR