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Psychological principles of marketing and consumer behaviour.

Britt, Steuart Henderson

Psychological principles of marketing and consumer behaviour. [Text] Britt, Steuart Henderson - Lexington Mass Lexington 1978 - xviii,532 p. ill. 24 cm. - Includes bibliographical references .

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.80019 / BRI

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