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Promotion management

Burnett, Jophn J.

Promotion management a strategic approch [Text] Burnett, Jophn J. - St. Paul West Publishing 1984 - xvii,615 p. ill. 26 cm.

ISBN: 9780314778512

Subjects--Topical Terms:
Marketing management
Management

Dewey Class. No.: 658.82 / BUR

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