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Principles of marketing

Kinnear, Thomas C.

Principles of marketing [Text] Kinnear, Thomas C. - 3rd ed. - Illionis Foresman 1990 - 765 p. ill. 26 cm. - Scott, Foresman series in marketing. .

ISBN: 9780673385659

Subjects--Topical Terms:
Marketing management
Management

Dewey Class. No.: 658.8 / KIN

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