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Basic marketing

McCarthy, E. Jerome

Basic marketing a managerial approach [Text] McCarthy, E. Jerome - 8th ed. - Homewood Richard D. Irwin 1984 - xvii, 841 p. ill. 24 cm. - The Irwin Series in Marketing .

ISBN: 9780256030198

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / MCC

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