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New products management

Crawford, Merle

New products management [Text] Crawford,Merle - 5th ed. - Chicago Irwin 1996 - xxiv,508 p. ill., 24 cm. - The Irwin Series in Marketing .

ISBN: 9780071244336

Subjects--Topical Terms:
Management of Production
Management

Dewey Class. No.: 658.575 / CRA

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