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Auditing markets, products, and marketing plans

Parmerlee, David

Auditing markets, products, and marketing plans [Text] Parmerlee, David - Lincolnwood NTC 2000 - xii, 193 p. 28 cm. - American marketing association toolbox .

20-10-2001

ISBN: 9780658001338

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.802 / PAR

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