Marketing strategy
Walker, Orville C.
Marketing strategy planning and implementation [Text] Walker, Orville C. - 2nd ed. - Boston Irwin McGraw - Hill 1996 - xxiv, 392 p. ill. 23 cm. - The Irwin series in marketing .
1999-10-01
9780256206920
Management
658.802 / WAL
Marketing strategy planning and implementation [Text] Walker, Orville C. - 2nd ed. - Boston Irwin McGraw - Hill 1996 - xxiv, 392 p. ill. 23 cm. - The Irwin series in marketing .
1999-10-01
9780256206920
Management
658.802 / WAL